Winning gold at the Olympics can change an athletes’ life in an instant. Global broadcast, print and social coverage can make an athlete a household name…. overnight.
But with fame doesn’t always come fortune. If an athlete wants to be the next Ussain Bolt (who has an estimated net worth of around $60 billion,) they need to understand that however hard it was to achieve, winning a gold medal isn’t the end game… it’s just step one in building what can potentially be a highly profitable personal brand.
So what do this year’s gold medal winners need to do to avoid the fleeting 15-minutes-of-fame syndrome? We asked our RockStars for their thoughts and posed the question – What does it take to turn gold into $$$?