Are you heading to SXSW in 2017? If so, have your say in the program line up by casting a vote for RockOrange’s PanelPicker sessions.
Drone. Your. Story.
It’s just a gimmick right? Actually, drone video production has taken off (sorry!) in the past five years as equipment has become better more affordable and videographers have pushed boundaries. Brands, agencies and outlets are regular practitioners, and you should be too. Don’t succumb to the fear that stems from thousands of dollars in equipment floating hundreds of feet in the air. In this practical workshop, we’ll produce an actual drone film and walk through some of the less-considered aspects of drone video production, from budgeting to location scouting to software management. When you’re done, you’ll be ready to go out there and drone the shit out of your story.
In this session you’ll learn:
• How much you should be budgeting for drone footage.
• What makes a great location for drone footage.
• If you should do-it-yourself or bring in an expert.
Don’t Just Rely On The Media–Own Your Platform
Today, communicating is an egalitarian pursuit. While the media remains a crucial component, they are no longer the sole gatekeepers. So what if we can use our own platforms to get our story out? What if messages can be delivered directly and unfiltered to the masses? Owning your own communications platform today is a necessity—from hives of active social networks to relationships with influencer advocates, clever curation to advance/rapid response crisis teams, it has never been more important for brands to grab the narrative by the throat and own the story.
Learning from the award winning campaign we ran to launch the Thalia Sodi for Macy’s fashion line, we’ll discuss:
1. How you can decide which channels you should be (and shouldn’t be) using to tell your story.
2. What role the media should play in your communications strategy.
3. How Macy’s made internet history by owning its platform.
Live Obituary for the Press Release (& Buzz Words)
“Why won’t they pick up my story?” The answer: your pitch probably sucks. Did you use words like “innovative,” “game-changing,” or “disruptive” to describe your project? Do you work in a “space” or “vertical”? Are you building a “mission critical” “platform” for “enterprise” deployment? Does you business plan call to “monetize” its “value-added” “positioning” to reach an “inflection point?” And did you share all of this information via press release, that stale, antiquated last bastion of hackneyed public relations? If so, get ready to “pivot” to a new “paradigm” where we all agree to just say what things are and what they do. Can you “ideate” that?
Our managing principal, Miguel Piedra will run this session where you’ll learn:
1. How to cut the crap from your press releases.
2. How to craft pitches that journalists will actually pay attention to.
3. What the buzzwords are that journalists hate the most and what should you use instead.
Thank you for your support and we look forward to seeing you in Austin!